TOTAL LUBRIFIANTS AND CLAAS EXTEND THEIR PARTNERSHIP UNTIL 2021
Paris, May 4th, 2017
Total Lubrifiants, a leading player in the global lubricants market and CLAAS, a major player in the agricultural machinery market, announce the renewal of their partnership. These two companies have been historically linked since October 2005 when Total partnered with CLAAS to supply a complete range of after-sale lubricants. Since then the collaboration has evolved into a strategic one that now also includes the distribution of ‘First-Fill’ lubricants. This new five-year contract is evidence that Total Lubrifiants and CLAAS’ collaboration has been a successful one and will continue to expand until 2021, at earliest.
CLAAS, a family business founded in 1913, generated sales of 3.83 billion euros in 2015 alone. Now in 35 countries in Europe, North and South America, Asia / Pacific and Africa, the company will continue to expand their lubricant business with its partner Total Lubrifiants within 10 new markets in 2017, particularly in Central Asia and Eastern Europe countries.
Only five years after the first contract was signed, sales of CLAAS lubricants produced by Total increased by 60%. A mutually beneficial trend that both groups are determined to uphold and further develop.
Through Total Lubrifiant R&D, both partners strive to developed high-end products adapted to future models of agricultural machinery. AGRISHIFT XE is proof of this, being the only oil approved for Xerion transmissions, the most high-end model on the market.
Total and CLAAS represent a partnership focused on the future and on performance.
From left to right: Hanno Schmidt-Román (Manager Sales & Marketing CSP), Vincent Minard (Manager Key Account Management & Global Partnerships TOTAL), Ruben Härtig (Key Account Management TOTAL), Lennart Haack (Product Manager CSP), Thierry Gourault (Director Automotive Lubricants TOTAL), Hans-Dirk Willeke (Manager After-Sales Products CSP), Ulrich Timcke (Speaker of the Management CSP)
About Total Lubrifiants
Total Lubrifiants is a world leader in the production and distribution of lubricants, with 41 production sites worldwide and more than 5,800 collaborators in 150 countries. Total Lubrifiants offers innovative, high-performance and environmentally-friendly products and services from its R & D center, with more than 130 researchers. Total Lubrifiants is an essential partner for the automotive, industrial and marine markets.
Total is a global integrated energy producer and provider, a leading international oil and gas company, and a major player in solar energy with SunPower and Total Solar. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
You can see the CLAAS partnership page here