India: Total Oil India wins the Automotive “OOH Campaign of The Year” Title at OAC 2018 in Mumbai
Mumbai, September 27th- Total Oil India won the ‘OOH Campaign of the Year’ Award under the Automotive Sector, at the Outdoor Advertising Convention Awards 2018. This Award was bagged by Total Oil India’s Outdoor Innovation as part of the Integrated Campaign for TOTAL QUARTZ Car Engine Oil
The Outdoor Advertising Convention is an annual event by Media4Growth, to bring all OOH industry stakeholders on a common platform. The OAC Awards recognize and celebrate measurable and significant contributions in effective use of Outdoor media. Total Oil India’s OOH campaign for QUARTZ Car Engine Oil spanned multiple OOH visibility options, including a unique activation in the form of a fitness shelter at bus stands, where people could exercise as they waited for the bus, reiterating their brand promise – Keep your engine younger for longer.
Gayatri Ojha, - VP ( Marketing & Corporate Communications, CSR) Total Oil India said, “I am delighted that the OOH initiative for TOTAL QUARTZ Car Engine Oil has been recognized as the winner in the OOH category by OAC. This campaign has been a great initiative to increase brand consideration by establishing the longer-lasting hyper-performance benefits of TOTAL QUARTZ, while reiterating its premium positioning. The messaging- Keep your engine younger for longer - places the car engine at the center of the story thereby ensuring the presence of TOTAL QUARTZ engine oil all along the customer journey. This campaign has also been significant as it marks the comeback of the RobotQuartz, TOTAL QUARTZ engine oil’s strongest asset, in a revamped avatar.”
Redefining the approach to Car Engine Oil category as part of the campaign, Total Oil India had larger than life product packs placed on freeways, high traffic junctions, bus shelters, mobile vans, malls, beaches and road dividers. Another novel concept was highlighting of the product pack on back-lit media through the use of special printing technology. Illumination accentuating brand message also helped the impact media stand out loud and clear in the clutter.
TOTAL QUARTZ is the flagship car lubricant brand from Total Oil India, developed through cutting edge technology and innovation by the research and development team. The campaign, was formulated to highlight the breakthrough innovation of TOTAL QUARTZ engine oil with Age Resistance Technology (ART). ART improves protection against mechanical wear by up to 64 percent. This advancement has a significant impact on prolonging a car engine’s performance and longevity signifying the brand promise of - Keep your engine younger for longer.
About Total Oil India Pvt Ltd
Total Oil India Private Limited (TOIPL) is a part of TOTAL S.A. – started its operations in India from 1993. In India, the company has growing presence in businesses namely lubricants for automotive and industrial applications, LPG for domestic and commercial applications, modified bitumen products and special fluids managed through a team of over 600 employees. Total is committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.