TOTAL: exclusive partner of Peugeot
20 YEARS OF PARTNERSHIP
On 9 March 2015, PEUGEOT and TOTAL celebrated their twenty-year partnership at the famous Peugeot Avenue on the Champs Elysées. Maxime Picat, Peugeot Brand Director, and Philippe Charleux, Total Lubricants Director, took this opportunity to thank the teams from both international groups who have been strengthening and improving their relationship since 1995.
PEUGEOT and TOTAL have been working together for twenty years to contribute to research, standards, performance, and fuel efficiency, as well as teamwork and shared experiences.
This partnership is active in four major areas:
1/ In R&D:
With regards to new engine lubricants and gearboxes, Total significantly contributed to reducing the TCO (TCO: Total Cost of Ownership), CO2 emissions, and fuel consumption by more than 7%!
TOTAL and PEUGEOT went even further in 2013 when they took their research programmes further by working on a new innovative project designed to offer future generations mobility that is both energy efficient (Fuel Economy) and enjoyable (Fun & Emotion). The aim was to conceive a technological demonstrator which makes driving truly enjoyable (8 seconds to go from 0 to 100km/h) and has weak CO2 emissions (46g/km.) This technological demonstrator, named "208 HYbrid FE", included the latest innovations from Peugeot and Total in terms of fuel, lubricants, increased aerodynamics, and a lighter powertrain.In this way, both companies are committed to making your engine perform at its best and optimizing its protection. By using Total's lubricants on your Peugeot vehicle, you contribute to lengthening your engine's lifespan and performance while reducing polluting emissions.
2/ In first fitting, with Total having the largest share for PSA at 80%.
3/ In after-sales, where Total had nearly 70% of the market share for lubricants in Peugeot's networks worldwide.
4/ In motorsports, where the PEUGEOT TOTAL Team has had its share of major achievements in rally cross and endurance races:
- From 1995 to 2005 with the F1 Grand Prix and World Rally Championships in which the 206 WRC had 25 victories, 3 constructors' championship titles and 2 drivers' championship titles (with Marcus Gronholm in 2000 and 2002).
- From 2007 to 2011, during Le Mans 24 Hours, where Peugeot Total team members won first and second place in 2009.
- In 2013, Peugeot and Total teamed up for the mythical Pikes Peak International Hill Climb (USA) with Sébastien Loeb and its 208 T16 Pikes Peak.
- In 2015, Team Peugeot TOTAL participated in Dakar Rally with 2008 PEUGEOT DKR
- Since 2013, TOTAL is partner with PEUGEOT in PEUGEOT Rally Academy in European Rally Championship (ERC) with PEUGEOT 208 T16
PSA supplier awards for Total Lubrifiants
During the 10th PSA Supplier Awards ceremony held in June 2014, PSA commended 18 out of its 1,436 suppliers for their commitment to the Group as well as the quality of their products and services. And Total Lubrifiants was one of the prize winners! The company received the Special Jury Prize “in recognition of an historic partnership that began 45 years ago”, in the words of Yannick Bézard, the Purchasing Director at PSA. As for the Chairman of the Board, Carlos Tavares, he highlighted “Total’s considerable efforts in the development of Fuel Economy lubricants, which have contributed to a reduction of more than 5% in cars over the last 10 years.” In a speech to the 400 participants, Total Lubrifiants Director Philippe Charleux hailed the success of this long partnership as well as the ability of the two companies to build a common route together across numerous areas, from R&D to manufacturing original parts, after-sales and even sport.
Peugeot and Total - Another road to the Future.
Discover how we work hand in hand
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