October 5th, during the Rally de France, TOTAL and Citroën celebrated the 45th anniversary of their partnership.
Around 60 people from TOTAL and Citroën gathered this weekend for the occasion that was also the last WRC competition for Sebastien Loeb.
The association between Citroen and TOTAL dates back to the late 60s, when Total started to develop a lubricant for the DS to eliminate the problems of ignition and fouling.
Today, the partnership between the two companies is industrial and global, and covers technology, trade, training and motorsports.
The power of the partnership between TOTAL and CITROËN is particularly evident in the field of motorsports: from the 1969 Rally to the extraordinary World Rally Championship 2012 – at the end of which Sébastien Loeb and Daniel Elena won their 9th title – and Citroen won their 8th victory in the Manufacturers' World Championship.
Both brands have won an impressive string of successes in this astonishing saga. The events have allowed TOTAL to test its lubricants under extreme conditions and ensure optimal performance for CITROËN vehicles.
From the very first days of their teamwork, TOTAL has contributed to the success of CITROËN with its logistic, commercial and technical support. TOTAL not only manufactures high-performance lubricants, it also provides product training and specific promotional and communication tools for the Citroën sales network.
Since the start of their partnership in 1968, TOTAL has supported CITROËN's industrial development on five continents by providing a wide range of automotive lubricants, including engine oils, greases and suspension liquids (LDS). Since 2012, TOTAL QUARTZ INEO FIRST 0W-30 oil is the reference oil for the original equipment used in most CITROËN cars.
Over the 45 years of their partnership, CITROËN and TOTAL have made research one of their top priorities. Since their help in optimizing the performance of the DS in 1968, TOTAL's engineers have consistently focused their research on the development of high-performance lubricants for diesel and gasoline engines. The latest developments achieved by TOTAL in the field of high-technology oils have actively helped to reduce the emissions of CITROËN cars.